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Monday, June 20, 2011

Box Office: Girl With The Dragon Tattoo and Water For Elephants

Girl With The Dragon Tattoo
Domestic:  $10,095,170    9.7%
Foreign:  $94,289,245    90.3%

Worldwide:  $104,384,415
 
Domestic Summary
Opening Weekend: $335,502
(#23 rank, 34 theaters, $9,868 average)
% of Total Gross: 3.3%
> View All 44 Weekends
Widest Release:  202 theaters
Close Date:  February 24, 2011
Release Date: March 19, 2010Genre: ThrillerRuntime: 2 hrs. 32 min.MPAA Rating: RProduction Budget: $13 million
Water For Elephants
Domestic:  $57,192,169    50.3%
Foreign:  $56,430,306    49.7%

Worldwide:  $113,622,475
Domestic Summary
Opening Weekend: $16,842,353
(#3 rank, 2,817 theaters, $5,979 average)
% of Total Gross: 29.4%
> View All 9 Weekends
Widest Release:  2,820 theaters
In Release:  59 days / 8.4 weeks
Release Date: April 22, 2011Genre: DramaRuntime: 2 hrs. 0 min.MPAA Rating: PG-13Production Budget: $38 million









 I put these stats here for comparison. Allowing for the fact that GWTDT has been out 1 year longer than WFE the difference of 25 million in the production budget is significant. We do not know what the promotion costs were for WFE but when you trot trick ponies all around the world for promotion they are considerable. Add that in for all the TV time and trailers for months. Gulp!

GWTDT had none of that and opened at $335,502 and never had more than a total of 202 theaters at any given time, this is impressive. The US Domestic total at 10 mil is low but consider that the film is Swedish, with English subtitles and you have the answer. The American masses are not known for their literacy chops.

So a small limited release art house film is giving the Hollywood WFE a run for its money.

Without getting into an interpretive swamp here, I see an interesting trend emerging. Am I the only one? If you were an actor which way might you decide to go for both esthetic reasons and financial ones, and considering your time and energy selling as a large part of the equation?

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